Tuesday 13 September 2011

Will Google block websites that host copyrighted material?

The FT is reporting that Google will being approached by the British Government and urged to block websites from its search results that host copyrighted material for free download.

The attention will focus on advertisers and credit card companies to take, what the Government call "reasonable steps" to make life more difficult for websites that flout copyright.

We intend to take measures to make it more and more difficult to access sites that deliberately facilitate infringement, misleading consumers and depriving creators of a fair reward for their creativity.

This is welcomed news for publishers, especially with the continued rise in eBook sales. But will it do any good?

For Packt, the majority, and if not all, of the websites that illegally host copies of our eBooks for free download, are based outside of the UK. So will the Government put pressure on Google to roll this out across all of its search engines and sites that profit from AdWords across all territories?

I hope that this announcement will act as the start of a movement towards an agreement with hosting companies and search engines that should apply to all domains, regardless of where they're hosted and what countries they serve.

Full article here.

Sunday 11 September 2011

Ikea announces the death of paper books

I'm really going all out on these sensationalist headlines lately. This is actually in response to a TechCrunch article, which suggests that Ikea's BILLY bookshelf is:

...becoming deeper and more of a curio cabinet. Why? Because Ikea is noticing that customers no longer buy them for books.

I think I've been out-sensationalised by TechCrunch with that suggestion, although to some extent they do have a point. The data suggests that Amazon is selling more eBooks than print and so Ikea is just rolling with the times. However what 'curio' items would people keep on these thin bookshelves instead? Not CDs, clearly...

So is this just an elaborate publicity stunt designed to generate mass protest among disgruntled shoppers who want their full-size, put-it-together-yourself bookshelves back? Will Ikea announce, to much fan-fare, that due to overwhelming feedback they are to reintroduce the original sized bookshelf because there are so many customers that require shelving for their ever-growing collections of books, and in fact this demonstrates that the print book isn't dying at all?

Probably not, but it's a nice thought.  

Economist article on the digital revolution in publishing

The Economist has published a short but balanced article on how digital editions are affecting the publishing industry. Whereas many thought pieces suggest that Amazon's grip on the eBook market presents authors with the opportunity to bypass publishers, The Economist identifies the role publishing companies play in bringing books to market.

Yet there are still two important jobs for publishers. They act as the venture capitalists of the words business, advancing money to authors of worthwhile books that might not be written otherwise. And they are editors, picking good books and improving them. So it would be good, not just for their shareholders but also for intellectual life, if they survived.

This backs up my thoughts on the modernisation of publishing, with the article going on to outline that, despite this, publishers need to modernise to stay relevant:

They also need to become more efficient. Digital books can be distributed globally, but publishers persist in dividing the world into territories with separate editorial staffs. In the digital age it is daft to take months or even years to get a book to market. And if they are to distinguish their wares from self-published dross, they must get better at choosing books, honing ideas and polishing copy. If publishers are to hold readers’ attention they must tell a better story—and edit out all the spelling mistakes as well.

I agree that agility in publishing is a problem and this is something that we have addressed at Packt. Our Read as we Write (RAW) program enables customers to buy a book up-front as it's being written. When the author finishes a chapter it gets added to the eBook and customers can download and read straight away. It's not fully edited or proofed but that's part of the appeal in many ways because these early adopted customers then contribute to the book's development with errata and suggestions. It's not quite community publishing, but it's close.

You can read the full article here: www.Economist.com/node/21528628. As a side note, I was surprised that The Economist hasn't used keyword rich URLs for its articles. Surely that's rule one in site design these days?