The attention will focus on advertisers and credit card companies to take, what the Government call "reasonable steps" to make life more difficult for websites that flout copyright.
We intend to take measures to make it more and more difficult to access sites that deliberately facilitate infringement, misleading consumers and depriving creators of a fair reward for their creativity.
This is welcomed news for publishers, especially with the continued rise in eBook sales. But will it do any good?
For Packt, the majority, and if not all, of the websites that illegally host copies of our eBooks for free download, are based outside of the UK. So will the Government put pressure on Google to roll this out across all of its search engines and sites that profit from AdWords across all territories?
I hope that this announcement will act as the start of a movement towards an agreement with hosting companies and search engines that should apply to all domains, regardless of where they're hosted and what countries they serve.
Full article here.